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Life coaching

Goal-oriented work, not healing. For career decisions, transitions and habits — when you don't have a clinical problem but you are stuck.

Who it's for

Coaching is for people who function, but not in the direction they want. You have a good job and a clear sense it isn't yours. You've postponed a decision for three years. You set the same intentions every January and drop them by March.

The difference from therapy is real and worth stating plainly: therapy looks back in order to understand, coaching looks forward in order to build. A therapist will ask where the pattern comes from. A coach will ask what you're doing at 9am on Tuesday.

It's a practical distinction, not a hierarchy. If your state is stopping you from functioning — you can't sleep, nothing gives you pleasure, you're constantly afraid — coaching is the wrong instrument, and an honest coach will tell you so in the first session.

Signs it's time

  • A decision postponed for months or years
  • Goals you restart and abandon in cycles
  • A career transition or change of field
  • You function well, but without direction
  • You want structure and accountability, not exploration

How it works

The first session sets the goal and, more importantly, the criterion: how you'll know you've arrived. "I want to be more confident" isn't a workable goal; "I want to run Monday's meeting without reading from my notes" is.

Then you work in short cycles. Each session produces one or two concrete commitments for the interval ahead, and the following session opens with what happened to them — including when nothing happened, because the sticking point is the most useful information in the whole process.

The coach won't hand you ready-made solutions more often than necessary. Most of the work consists of questions that force you to be specific where you have been vague for years.

The first session

The first session is calibration: where you are, where you want to get to, what you've tried and what stopped you. The coach will ask for specific goals and press until they become measurable — that's the uncomfortable part and the most useful one. You'll also be asked about sleep, mood and energy, because if the answers point to a clinical problem the right direction is therapy, and an honest coach will send you there.

When it is NOT the right service

Coaching is not therapy and treats nothing. If you have depression, anxiety that limits your life, unprocessed trauma or an addiction, coaching doesn't merely fail to help — it can do harm, because it adds performance pressure on top of a problem that needs treatment. It also isn't the right choice if the real reason is an old pain you're trying to route around through goals; the detour works for a few months. In Moldova the coaching profession is unregulated — check the training, not just the website.

Methods used

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Frequently asked questions

What's the concrete difference from therapy?

Therapy works with distress and the past that produces it; coaching works with goals and present-day obstacles. A therapist is clinically trained and can work with diagnosis; a coach isn't and can't. The practical rule: if your question is "why am I like this?", you need therapy. If it's "how do I get there?", coaching fits.

How long does it take?

Usually 6-12 sessions, fortnightly, so you have time to act between them. A delimited goal can be settled in 4. If you're at session 15 and the goal is still the one you started with, it's worth asking whether the problem is really a coaching problem.

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